Boosting Clinical Trials: Leveraging CRM to Maximize Efficiency and Effectiveness
Implementing CRM in the pharmaceutical industry
Customer Relationship Management (CRM) is a strategy that helps organizations improve
customer satisfaction and loyalty by leveraging customer data and insights to tailor experiences
and interactions (Kotorov, 2015). CRM technology includes a range of tools and platforms for
collecting and managing customer information, such as demographic data, buying behavior, and
feedback.